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PHOTOS Taken At AFM OPENING NOV.6TH Santa Monica Lowes Hotel

Written By: Marcelle - Nov• 06•13

PHOTOS TAKEN AT AFM OPENING DAY nOV.6TH

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AFM Screenings UPDATE

Wednesday, November 6

Added Screenings

Film: Felony        Time: 3:00pm Theatre: Broadway 1

Company: The Solution Entertainment Group

Film:  Snake and Mongoose

Time: 5:00pm

Theatre: Laemmle 4
Company: American Cinema International

 

Film:  Chavez Cage of Glory
Time: 7:00pm
Theatre: Loews 1
Company: Destiny Entertainment, Inc.

TODAY American Film Market Kicks Off Week-Long Trade Show in Santa Monica

November 6, 2013 — Thousands of industry professionals are expected to descend on Santa Monica when the American Film Market kicks off its week-long tradeshow Wednesday.

With more than 8,000 people registered for the event, pumping an estimated $20 million into the local economy over the week, Santa Monica is greeting the visitors with open arms.

“For many years, Santa Monica has been privileged to welcome film industry leaders from all over the world to AFM,” said Santa Monica Convention & Visitors Bureau (SMCVB) CEO/President Misti Kerns.

“This city-wide convention offers a tremendously positive impact to our community sustaining many good jobs and providing an economic boost during a typically off-peak season,” she said.

In December 2011, Santa Monica beat out Downtown Los Angeles in a bid to host AFM for the next five years.

The AFM is contracted to be in Santa Monica through 2017, and optimistic that we’ll be here much longer,” he said.

For the event, the AFM has booked the entire Loews Santa Monica Beach Hotel — its home base in the bayside city since 1991 — and a few offices at the JW Marriot, SMCVB officials said.

And, over the course of the next week, “400 films will be screened, including 75 world premieres, for buyers and industry professionals from more than 70 countries,” officials said.

“Frankly, they’re a lot of fun,” said Councilmember Bob Holbrook, referring to the crowd drawn to Santa Monica in the off season by the trade show. “It’s a nice environment; we enjoy having them in town.”

The business community has partnered with the SMCVB to offer “an authentic Santa Monica experience” to AFM visitors, officials said.

Among the perks being offered are included “complimentary Santa Monica Farmers Market produce at the AFM Buyers Lounge, hosted outdoor workouts showcasing Santa Monica’s healthy lifestyle and more than 40 different specials, offers and discounts to local attractions, bicycle rentals/tours, shopping and dining,” officials said.

Santa Monica officials are hopeful that, in the near future, the bayside city can become an even more inviting place for the AFM.

“We’re moving as fast as we can to create (a suitable) entertainment environment,” said Councilmember Bob Holbrook.

Santa Monica Place-owner Macerich recently submitted plans for a nine-screen theater on the third floor of the mall, which, if approved, would be Santa Monica’s first theater in two decades.

The City Council also recently selected a working group in charge of overseeing the renovation of Santa Monica’s historic Civic Auditorium.

The City’s original plans for a $50 million overhaul of the 54-year-old building fell through after a State law ending California’s 400 redevelopment agencies (RDAs) passed in February 2012.

“While it would be wonderful to be able to meet the needs for new theaters and renovation and reprogramming of the Civic tomorrow, AFM sees the City’s determination to make good on these promises as well as the beautification of the Civic Center as it rolls out,” said City Manager Rod Gould.

 

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