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AMERICAN FILM MARKET RECAP DAY 2 and 3 Nov. 6th, 7th and Saturday the 8th

Written By: Marcelle - Nov• 07•14

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SELECT Photos from Hong Kong Reception took place 5:30pm SUNSET

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AFM Day 2 – Hong Kong Day (November 6, 2014)

Highlights

HONG KONG DAY

Day 2 of the American Film Market (AFM®) saw the opening ceremony for this year’s Hong Kong Day. Jean Prewitt, President and CEO of IFTA and AFM’s Managing Director, Jonathan Wolf were joined by Ralph Chow and Stella Poon from the Hong Kong Trade Development Council. The official ribbon cutting was followed later in the day with a seminar entitled ‘Hong Kong: Your Ideal Platform to the Co-Production Market in China’ which focused on the benefits of co-producing in Hong Kong.

Below are some key quotes from the Seminar:

RALPH CHOW – Regional Director, Americas – Hong Kong Trade Development Council (HKTDC)
“In addition to the talent, services, expertise and business acumen that Hong Kong has acquired during a century of filmmaking, we are also the ideal springboard to the Chinese mainland market and its potential audience of more than 1billion moviegoers. In fact nowadays there are a lot of the middle-income class group who have tremendous spending power. A rough estimation is that there are at least 300 million middle class income group people in China. Probably the same population size as those in America. So they are all having tremendous spending power and they aspire the lifestyle of the rest of us, they are ready to spend a lot of money on movies.”

“Everyone is now looking at the Chinese movie-market. As well as our fine, great location and also the cultural integration with the mainland, we also have an ace up our sleeve in the form of the a free-trade pact, called the Mainland and Hong Kong Closer Economic Partnership Agreement (CEPA). Among other things CEPA is a free-trade agreement that provides Hong Kong service providers with preferential assets to mainland markets, this includes, film services, such as video and audio productions, and also distribution services and even setting up modern cinemas on the mainland.”

HOWARD FRUMES – Partner, Alexander, Lawrence, Frumes & Labowitz, LLP
“In order to work in Hong Kong, you need to narrow someone or a group of someones from Hong Kong who have done, in their own way, what you are trying to do. Who are sophisticated now about the Chinese film market and in some ways they are the ones that have created the Chinese film business, although it’s changed a great deal in the last 5 years. They were the incubator for the entire Chinese film system and they not only know the Western approach to filmmaking but are now experts on the Chinese method of filmmaking, film distribution and dealing with the governmental issues. This is the key in many ways to making films in China.”
COMING UP TOMORROW, DAY 3 (NOV 7):

FINANCE CONFERENCE

9:15AM- 12:45PM AFM CONFERENCE SERIES
LOCATION: Fairmont Hotel- Starlight Ballroom- 101 Wilshire Blvd.

9:15AM Finance Conference
First Session: Current Issues in Film Finance
Moderator: P John Burke / Partner, Akin Gump Strauss Hauer & Feld, LLP
Panelists: Rich Klubeck, Partner, UTA; Brett Ratner, Director

11:15AM Second Session: Building Your Global Film Financing Strategy
Moderator: Joseph Chianese / EVP, Entertainment Partners
Panelists: Yolando T Cochran / EVP Physical Production, Alcon Entertainment; Mike Gabrawy / CEO Cabinet Entertainment; Fredrik Malmberg / President & CEO Cabinet Entertainment; Adrian Ward / SVP Entertainment Industries Division, Pacific Mercantile Bank

DAY 3

AFM Day 3 – Finance Conference & AFM Events (November 6, 2014)
IM Global celebrated their attendance at this year’s AFM on Thursday 6th November with a party at the Shangri-La Hotel.
FINANCE CONFERENCE

The Finance Conference kicked off Day 3 in the Starlight Ballroom of the Fairmont Hotel this morning, with panelists producer Brett Ratner and UTA’s Rich Klubeck discussing the current issues in film finance. Additionally, Ratner announced to the conference that Warner Bros. acquired RatPac Entertainment’s THE WATER DIVINER here at the AFM. RatPac co-financed the film.
Below are some key quotes from speaker Brett Ratner at the Conference:
BRETT RATNER
“RatPac wasn’t really a plan. My dream was always to be just a film director, and as a film director, most filmmakers tend to develop their own project and sometimes they’re developing multiple projects and then as the movie goes they have these other projects that are just sitting around, so by default a lot of the time directors end up being producers”
“The way it happened is an interesting story, he [James Packer] called me up, he’s an old friend of mine and he said to me “Brett, your name is Ratner, my name is Packer – we’re the only two guys who could ever have a company aside from Frank Sinatra called RatPac.”
“I went to China a few times, did some due diligence – I analyzed what was going on in the marketplace and realized that what the Chinese want is for the local films to thrive. So we decided internally to finance local Chinese movies and that’s what we did.”
“Meanwhile I’m still a filmmaker, so if anyone has a job for me, I’m interested.”
“There’s so many buyers out there right now – that’s why content is king. Being in the content business is incredible business.”

COMING UP TOMORROW, DAY 4 (NOV 8):

PITCH CONFERENCE

9:15AM- 12:45PM AFM CONFERENCE SERIES
LOCATION: Fairmont Hotel- Starlight Ballroom- 101 Wilshire Blvd.

9:15AM Pitch Conference
First Session: Pitching Essentials
Speakers: Mary McGuckian & Eric Roberts will pitch The Novelist.

11:15AM Second Session: The 2-Minute Pitches
Moderator: Stephanie Palmer / Founder, Good in a Room
Panelists: Tobin Ambrust / President of Worldwide Production and Acquisitions, Exclusive Media Group; Cassian Elwes / Independent Producer, Agent
Click here for additional photos from Carnaby International’s CASUAL ENCOUNTERS post premiere reception – where Brooklyn Decker was in attendance.

PHOTOS FROM CARNABY INTERNATIONAL CASUAL ENCOUNTER PARTY

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PHOTOS FROM THE NORDIC GENRE INVASION PARTY

www.nordicgenreinvasion.com

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BE SEEN – BE NOTICED – BE HEARD!

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