LA Variety Magazine

BE SEEN – BE NOTICED – BE HEARD – CREATE BUZZ – GENERATE EXPOSURE Promotional advertising, Publicising People, Places and Events. All inclusive Media Coverage for Entertainment Galas,, Charity Functions, innovations in Health and Beauty, Medi Spas, Fitness, Travel, Lifestyles, Music, Books, Art, Animal Advoccy, Celebrity News, Film and TV Festivals, Fashion, Breakout Talent, Award Shows, Restaurant Reviews, Green Expos, Trending, Social and Business Networking, Spotlight on Experts, Sports.

By Invitation Only – DONELLE DADIGAN & LEE PURCELL  Private & Press Screening of the Documentary THE MAX FACTOR

Written By: Marcelle - Aug• 10•19


 Private & Press Screening of the Documentary


Sunday, August 11th, 2019

Q&A and Reception to follow

In addition to classic film clips featuring the stars Factor worked with round off this look behind the scenes, the film includes appearances by Jaclyn Smith and Lee Purcell, who tell us what Max Factor meant to them, as well as Donelle Dadigan (President and Founder of The Hollywood Museum located in the Historic Max Factor Building), who had the building completely restored to the era and the height of Mr Factor’s career.

Factor invented lip gloss, foundation and wand-applicator mascara; he was Hollywood’s most sought-after makeup artist, painting the faces of everyone from Judy Garland to Joan Crawford to Bette Davis; and he was the first one who came up with the idea of celebrity endorsements for beauty lines. Max Factor revolutionized the beauty industry, as we know it. What is not known, were his struggles as a Polish Jew, who found his way to the Russian court, making wigs for the Tsar. However, the threat of anti-semitism forced him to move his family to America by using his make-up skills to escape, long before he would define the magic of Hollywood and film making.

The man who created the faces of Hollywood was born in Poland and became the wigmaker and make-up artist to the Court of Tsar Nicolas II.Because of rampant antisemitism in the early 1900s, he and his family fled to America where relatives were living. An immigration officer inadvertently changed his name to Factor with a c instead of a k. Max Factor moved to Hollywood at the right moment.Theatre make-up did not work very well with projectors and close-ups and the talkies as well the introduction of technicolour created other problems Factor brilliantly solved.

For Cecil B. DeMille’s The Squaw Man in 1913 he lent wigs and mustaches made from real hair which was a novelty. He solved the problem of melting lipstick by testing new products in a kissing machine and changed the looks of many stars by means of a beauty calibrator. In 1935 he had created a make-up empire which allowed him to ask the famous architect S. Charles Lee to build an art-deco office for him which is now the Hollywood Museum in Los Angeles. Clara and Julia Kuperberg interviewed film historian Marc Wanemaker who talks about the achievements of Max Factor, while Donelle Dadigan shows us around the Museum, and the actresses

The Max Factor documentary was written, directed and produced by Parisian sisters Clara Kuperberg and Julia Kuperberg who are multiple award-winning documentary filmmakers, twice selected at the Cannes Film Festival.

The Hollywood Museum is a 501(c)(3) non-profit corporation houses over 10,000 Authentic Show Business Treasures spotlighting more than 100 years of Hollywood history in the historic Max Factor Building. As the Official Museum of Hollywood, it offers visitors the most extensive collection of Hollywood memorabilia in the world featuring the glamour of Hollywood legends and stars – past, present and in the making. The museum offers one-of-a-kind costumes, props, photographs, scripts, stars’ car collections, personal artifacts, posters, and memorabilia from favorite stars, films and TV shows.



LA Variety Magazine


You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: