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COMING SOON! The AFM transforms Santa Monica November 4 – 11 at The Loews Santa Monica Beach Hotel

Written By: Marcelle - Aug• 08•15



The business of independent motion picture production and distribution – a truly collaborative process – reaches its peak every year at the American Film Market. Over 8,000 industry leaders converge in Santa Monica for eight days of deal-making, screenings, seminars, networking and parties. Participants come from over 80 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, the world’s press all those who provide services to the motion picture industry.


Founded in 1981, the American Film Market (AFM) quickly became the premiere global marketplace where Hollywood’s decision-makers and trendsetters all gather under one roof. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $1 billion in deals will be sealed — on both completed films and those in every stage of development and production — making AFM the must-attend industry event.

The AFM transforms Santa Monica. The Loews Santa Monica Beach Hotel is converted into a busy marketplace. All 21 screens on the Santa Monica Promenade and the surrounding community become AFM screening rooms for the entire eight-day event and six digital and video screening rooms are added just for the AFM.

Participants may view more than 700 screenings of approximately 400 films – 28 new films every two hours – the majority of them world or U.S. premieres. Titles range from big budget blockbusters that will be released by the major studios in the U.S., to lower budget art and genre films recognized at international film festivals, all destined for theaters and television around the world. With 8,000 attendees, 700 screenings, and the industry’s largest Conferences, the American Film Market continues to be the pivotal destination for independent filmmakers and business people from all over the world.


2015: November 4 – 11
2016: November 2 – 9
2017: November 1 – 8


Santa Monica, California

The American Film Market is produced by the Independent Film & Television Alliance,

NEW! AFM Launches “Carousel Cocktails” Networking Series

AFM will host the world’s filmmakers, producers and other industry professionals during four themed networking receptions at the historic Merry-Go-Round on the Santa Monica Pier. AFM’s Carousel Cocktails will provide you a unique opportunity to network with participants from across the globe.


NEW FOR 2015: AFM will host the world’s producers and decision makers to four themed networking receptions at the historic Merry-Go-Round on the Santa Monica Pier. The AFM’s Carousel Cocktails will provide a unique and memorable experience as participants connect and relax at the beach.
AFM’s Carousel Cocktails will take place on November 7, 8, 9 & 10 from 5:00 to 7:30. Each reception will have a theme:
Genre Night– Saturday, November 7

Incredible Access. Unlimited Possibilities.

AFM offers you the opportunity to connect with more industry players in one week than you could see all year! The numbers speak for themselves. 8,000 industry professionals from 80+ countries. 1,000+ production companies. 400+ distributors. All on one beachfront campus. Don’t miss this once a year opportunity!

he AFM Conferences give attendees tremendous knowledge, insight, access, value and a rare opportunity to hear from the industry’s global thought leaders, decision makers and experts who all converge annually at the AFM.
The AFM Conferences will take place Friday Nov. 6 – Tuesday Nov. 10 and will include Conferences on Finance, China, Pitching, Production, Festivals and Distribution. From treatment to screen, it’s all covered!

Conference Location:
Fairmont Hotel, Starlight Ballroom – 101 Wilshire Blvd, Santa Monica AFM Campus Map
Doors & Will Call Open at 8:00am
Friday, November 6

Finance Conference
9:15am – 10:45am
Current Issues in Film Finance
Leading CEOs, filmmakers, financiers and executives converge to explore the state of independent film financing, emerging trends, where the money is and what the future holds.

P. John Burke, Partner, Akin Gump Strauss Hauer & Feld, LLP

11:15am – 12:45pm
Session TBA

Joseph Chianese, EVP, Entertainment Partners
China Conference
2:30pm – 4:30pm
Producing in China
Leaders from China’s film industry will explore and reveal how producing in China can be different than the west. From talent and crews to culture and restrictions to the daily realities of producing and co-producing, everything will be covered.

Clifford Coonan, China Bureau Chief, The Hollywood Reporter
4:30pm – 6:00pm
Marketing & Distributing in China
Unencumbered by legacy infrastructures and business models, Chinese companies are reinventing film marketing and distribution on a massive scale. The companies that are leading this revolution will share their visions and disclose what the future holds.

Patrick Frater, Asia Bureau Chief, Variety
Saturday, November 7

Pitch Conference
9:15am – 10:45am
Pitching Essentials
A good pitch can get a bad film made while a bad pitch can leave a terrific project languishing on the shelf. Pitching is part art (it’s creative), part science (it needs to follow a tight script) and part sales (you have to wow them). Conference attendees will learn the essential rules and tools of pitching from the experts.

Stephanie Palmer, Founder, Good in a Room

Tobin Armbrust, President, Worldwide Production & Acquisition, Virgin Produced
Cassian Elwes, Independent Producer/Agent
11:15am – 12:45pm
The 2-Minute Pitches
Volunteers selected in advance will pitch to a panel of Hollywood decision makers. They will give unvarnished feedback on each pitch – explaining what worked, what didn’t – and why.

Start preparing your AFM pitch now! Read AFM’s Pitching Essentials, prepared by Stephanie Palmer, AFM Pitch Conference Moderator and Founder, Good in a Room. To be considered to pitch on stage, you will need to submit a 2-minute video pitch. For details on how to submit your pitch, read AFM Pitch Conference Guide To Creating An Effective Video Pitch.

Sunday, November 8

Production Conference
9:15am – 10:45am
Producing for the Pre-Sales Marketplace

Paul Hertzberg, President & CEO, CineTel Films, Inc.
11:15am – 12:45pm
Session TBA

Richard Baker, EVP, Marketing & Creative Advertising, FilmNation Entertainment
Monday, November 9 – 9:15am – 12:45pm

Festival Conference
9:15am – 10:45am
Navigating the Festival Circuit

Why are festivals important? Which festivals should you submit to? What do festivals really want? Distributors and festivals will explore how to match your film with the right festival and reveal the do’s and don’ts of the submission process.

11:15am – 12:45pm
Creating a Successful Festival Strategy

Once a film is an official festival selection, the work truly begins. How do you leverage the selection to achieve your goals – before, during and after the festival? A panel of producers, distributors and sales agents will share their successes and disclose how to build an effective festival strategy.

Tuesday, November 10

Distribution Conference
9:15am – 10:45am
Working with Sales Agents

To reach the global audience, an independent producer’s best ally is usually their international Sales Agent. Our panel of experts will reveal how to find and work with the right Sales Agent.

Clay Epstein, SVP Sales & Acquisitions, Arclight Films
11:15am – 12:45pm
Navigating the VOD Landscape: What Every Producer Needs to Know

VOD may soon be the primary source of revenue for independent filmmakers. Many see a future where all films are available worldwide and every film finds its audience. Producers, distributors and platforms will come together to disclose who is making money, how they are doing it and what the future holds.

Additional Information
Speakers are announced as confirmed on this page.
Conference tickets may be ordered with or without an AFM badge. See Badges & Prices for more information
Meet the Festivals– Sunday, November 8
Micro-Budget Night– Monday, November 9
Closing Night– Tuesday, November 10
Premium badge holders (Industry Plus, Executive & Executive Plus) are invited to attend one Carousel Cocktail. The selection is made when the Premium badge is purchased.
Platinum badge holders are invited to all four Carousel Cocktails.

Incredible Access. Unlimited Possibilities.

AFM offers you the opportunity to connect with more industry players in one week than you could see all year! The numbers speak for themselves. 8,000 industry professionals from 80+ countries. 1,000+ production companies. 400+ distributors. All on one beachfront campus. Don’t miss this once a year opportunity!

Five Days of World Class Conferences

Finance. China. Pitch. Production. Festivals. Distribution. Hear 100+ thought leaders from Hollywood and around the world. Make new contacts. Get answers. Learn what other filmmakers are doing. Discover new ideas you can use immediately to launch your film or grow your business/career. Get the most from your AFM visit with a “Market + Conference Badge”.

NEW! One-Year Subscription to Cinando with Every AFM Badge

For the first time at any market or festival, every AFM 2015 participant will receive a one-year subscription to Cinando, the international online networking tool and festival database. Cinando provides its users with contacts, films, projects in development, screening schedules during major film markets and the Cinando screening room with “Market Catch-up” screenings.


For more information:
attendee home page;; 1-310-446-1095
Connect with AFM



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