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Distintive Assetts Hosting The OFFICIAL BACKSTAGE GRAMMY GIFT LOUNGE 2/11 – 2/14 Presented by Tools by Gina

Written By: Marcelle - Feb• 04•16


Gina Rivera is a well-known icon in the world of beauty. Rivera skyrocketed to success when the company she founded, Phenix Salon Suites, became the fastest growing salon suite company in the beauty industry and the only one to ever be named to Entrepreneur’s Top 500 Franchise List. The company, who was named twice to the list, is rapidly approaching 200 national locations with plans for international expansion.

This led to Rivera being featured on the Emmy Award winning show Undercover Boss. After receiving one of the highest Nielsen ratings ever for an episode, she was propelled into the limelight and generated a tremendous fan base inside and outside of the beauty world both domestically and internationally.
In June 2015, Rivera presented her inaugural “Colour Your Life” stage show in Las Vegas. The show is a collection of her personal stories and reflections. It’s beautifully dramatized to accentuate heartfelt adversity and success with motivational messages that cross all boundaries and extend to anyone in pursuit of a dream. Rivera, now offers the show nationally. Go to to learn about this amazing show. Attendees are sure to be inspired.

Rivera, a resident of San Diego, California, is no stranger to the camera and stage. She currently serves as the Celebrity Spokesperson in the North American market for 3 Deluxe Professional Colour, a high end hair color line out of Europe. She has filmed multiple commercials, infomercials and has been the subject of several photo shoots. She has also addressed large groups live on stage in both an artistic industry setting and a leadership business setting inclusive of scripted and impromptu formats.

Additionally, Rivera is a seasoned columnist who has been published over 150 times. She has been featured in well-known publications such as Fashion & Style, Modern Salon, the Huffington Post, Hairbrained and several others. With over 170,000 Facebook followers, her “Tip of the Week” has quickly become one of the most well-read columns on the web providing advice on how to succeed in business and life to fans and beauty enthusiast.

She continues to expand her fan base through public speaking appearances with industry groups such as the Association of Professional Hair Care, the Association of Bath & Body Works, the Association of Nail Professionals and others. She has also conducted multiple webinars addressing both the artistic and business side of beauty and fashion.


Distinctive Assets is a niche marketing company offering product   placement, product introduction and branding opportunities within the Entertainment Industry.
Though we spearheaded the proliferation of award show swag and boast an impressive résumé of premiere events that ranges from the GRAMMYs and American Music Awards to Kids’ Choice and the Academy of Country Music Awards, celebrity placement is just the tip of the iceberg. We are able to use our unique access to celebrities to help our clients leverage the star power of Hollywood to better reach a local and/or national audience.

Distinctive Assets’ comprehensive marketing services are unrivaled in scope and efficacy. Our reach transcends award shows and has even organically grown to include Corporate Gifting and Event Production divisions.

Our exclusive involvement with many major award shows provides valuable access to an often elusive celebrity market. At each of our events, Distinctive Assets selects vendors and provides them with the opportunity to present their products to celebrities in a Gift Basket or through representation in our interactive Gift Lounge.

Our public relations program is designed to enhance your current PR efforts, maximize your marketing budget and increase demand for your product. Because we are a boutique firm with a niche focus, we offer our clients flexibility (and cost savings) in creating customized programs.
Distinctive Assets has the perfect gift for every occasion. We are a unique blend of gift boutique and personal shopper. We handle all aspects of the gift-giving process . . . from selection to wrapping to delivery.

Contact for more info:

April Barnes


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