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Finance Conference & AFM Events (November 9, 10th, 11th 2014)

Written By: Marcelle - Nov• 11•14



Finance Conference & AFM Events (November 9, 10th, 11th 2014)

Link to Access Photos– — Photo credit: AP Invision/Alexandra Wyman

Road Hard – A Comedian’s Journey from Crowdfunding to Distribution, which took place at the AFM Studio earlier today, saw comedian, author and crowdfunding leader, Adam Carolla sit down with fellow American actor, director and comedian, Jay Chandrasekhar, to discuss their experiences of the film industry.

As part of this year’s AFM CONFERENCE SERIES, attendees were invited to the Fairmont Hotel to a session on ‘Producing For a Worldwide Audience’ with moderator: Paul Hertzberg / President & CEO, CineTel Films, Inc and panellists: Eric Brenner / Partner, Informant Media; Mark Damon / CEO & Chairman, Foresight Unlimited; Mark Gill / President, Millennium Films

The second of the two session addressed the topic of ‘Accessing and Securing Talent’ with moderator: Kevin Iwashina / Managing Partner, Preferred Content and panellists: Mark Ankner / Partner, Global Finance & Distribution, WME Entertainment; Emanuel Nunez / Agent, Paradigm; Rena Ronson / Co-Head, Independent Film Group, UTA.

Quotes from the second session include:

Emanuel Nunez: “Transparency from producers is most important”

Rena Ronson: “Relationships with financiers and producers is essential. You help us, we help you”

Rena Ronson: “Actors attract other actors. You need an anchor”


Barbara Mudge, President & Founder, Worldwide Film Entertainment moderated the panel conversation that included speakers: Mark Borde, Co-President, Freestyle Releasing; Bobby Downes, CEO & Founder,; Ash Greyson, President & CEO, Ribbow Media; Jim Mhoon,VP, Content Development & Integration, Focus on the Family; and Sophia Karteris Kelley, SVP Programming, UPtv. All the panelists agreed that having a film with a good message and story is the key component to successfully marketing to a faith based audience. They advised that the Christian audience won’t turn up for any film simply labeled “faith based”. Distributors and marketers need to convince the audience that the film was made to tell an inspiring message and not that the message was created just to market the film.

“You can’t just label a movie a faith based film and expect it do well. It’s whether a message resonates with that [faith based] audience or it doesn’t.” – Mark Borde, Freestyle Releasing

“[Marketing] is not about convincing the pastor why his church should see your film; you need to show the pastor why this movie will send people back into the church.” – Ash Greyson, Ribbow Media

“It all starts with a good story… You want something that’s going to engage the audience.” — Sophia Karteris Kelley, UPtv

Mike Tyson was in town to promote the upcoming film CHAMPS, which The Works is selling here at AFM>
AFM Screenings & Events UPDATE

Monday, November 10
Added Screenings

Film: Glass Chin
Time: 11:00am
Theatre: Fairmont 5
Company: Myriad Pictures

Film: The Malibu Tapes
Time: 1:00pm
Theatre: Loews 3
Company: Sunny Oak Films

Film: The Last Five Years
Time: 3:00pm
Theatre: Broadway 3
Company: The Exchange

Film: Wind Walkers
Time: 3:00pm
Theatre: AMC Santa Monica 5
Company: TriCoast Worldwide
AFM Events

9:15am – 12:45pm
Marketing Conference sponsored by iQIYI
Fairmont Hotel – Starlight Ballroom
3:00pm – 4:00pm Producers Forum
• How to Produce in the Emerging new Film Ecosystem
• Protecting Your Rights: The Producer’s Guide to Distribution Contracts and Chain of Title
Le Merigot Hotel – Courtyard Level

4:30pm – 5:30pm Producers Forum
• Working with the US Guilds
• Big Stories, Small Films: Content in a Changing Marketplace
Le Merigot Hotel – Courtyard Level

5:00pm – 6:30pm Roundtable – Distributing and Monetizing Documentaries *

Tuesday, November 11
AFM Events

9:15am – 12:45pm

Distribution Conference sponsored by iQIYI

Fairmont Hotel – Starlight Ballroom
3:00pm – 4:00pm Producers Forum
• Making Your Budget Work
• Pre-pre Production: Building Independence by Finding Your Audience First
Le Merigot Hotel – Courtyard Level

4:30pm – 5:30pm Producers Forum
• Working with Sales Agents
• Accessing Debt Financing for Your Production
Le Merigot Hotel – Courtyard Level


***For High-Res photos please contact



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