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SUNDAY AUGUST 25TH What: 2019 LATINA Fest: Mind, Body & Soul When: Sunday, August 25, 2019 Where: LA Plaza de Cultura y Artes 501 North Main Street, Los Angeles, CA 90012 (Adjacent to Plaza Olvera a.k.a. Olvera Street)

Written By: Marcelle - Aug• 23•19

A Celebration of All Things Latina!

LATINAFest: Igniting A Spark of Unity

Event MC’s:

Fernanda Kelly, Entrepreneur/Owner of Shop Her Closet KM
and Donaji, Univision Radio DJ on KLOVE 107.5

LA Plaza De Cultura y Artes
501 N. Main Street, Los Angeles, CA 90012
August 25, 2019
12:00 PM to 6:00 PM

LOS ANGELES, August 8, 2019 – The 2nd Annual LATINAFest, a unique outdoor event that celebrates “all things Latina,” is set to break attendance records on Sunday, August 25, 2019, from Noon to 6:00 P.M. The event is presented by LA Plaza de Cultura y Artes, Latin Heat Media, and LATINAFest, LLC.

After an overwhelmingly successful first edition in 2018, LATINAFest is on track to surpass last year’s attendance of 2,000 and will no doubt have a steady flow of attendees throughout the one-day festival.

LATINAFest brings together thousands of women, eager to engage and network with Latinas from a variety of industries– Entertainment, Culinary, Financial, Beauty and Spas, Entrepreneurs and more — all sharing their experiences, skills, and wisdom.

For Tickets CLICK HERE

“We are excited to have the participation of all of these amazing women,” said Bel Hernandez, President/CEO of Latin Heat Media, and co-founder of LATINAFest. “Our event is all about empowerment and we have partnered with like-minded sponsors to provide resources, but mostly a fun day for the mind, body and soul.”

LATINAFest has ignited a spark of unity in Los Angeles, the city that sits at the top of the $1.7 trillion annual Latino consumer market. Thousands of highly motivated, bilingual and bicultural Latina decision-makers from multiple generations will be ready to explore, have fun, learn and leave better armed to lead their communities through an era of continuing prosperity and activation.

“It was exciting to see how many women made lasting and meaningful connections at the first LATINAFest,” stated Naibe Reynoso, Emmy Award-winning journalist, author, and co-founder of LATINAFest. “Attendees and exhibitors alike walked away with valuable resources that they have leveraged to further grow their businesses or personal development!”

The demographics and stats reinforce the fact that Latinas are poised to play a pivotal role in two key national events coming in 2020: The U.S. Census and the election of the next President of the United States. LATINAFest will have engagement with voting registration, census polling, and the Thrivent Action Team which will prepare survival kits which will be donated to the East Los Angeles Women’s Center for their home homeless and battered women services.

“LA Plaza is pleased to serve as host venue again for the second edition of LATINFest,” said John Echeveste, CEO, LA Plaza. “This event is both a celebration and a confirmation of the many strides and accomplishments of Latinas in Los Angeles.”

LA Plaza de Cultura y Artes are, once again, co-presenting LATINAFest at their beautiful facilities right in the heart of L.A.

LATINAFest 2019 SCHEDULED ACTIVITIES

? Our over 100 Latina entrepreneurial vendors will be offering everything from clothing, Jewelry, sweets, shoes, hats, cultural clothing and wares, handwriting analysis, financial information, treatments and massages.

? TALK:Latina by inspirational Latina leaders and spoken word poets. Scheduled to date are Chicana Playwright/Producer/Entrepreneur Josefina Lopez and radio host, DJ, author and journalist Lina Recaro.

? A live taping of TheTRENDTalk show with celebrity guest, one of the few Latinas in STEM, Angeles Elena Van Ryzin, and actress Shakira Barrera, who plays Yolanda (“Yo-Yo”) in Netflix’s GLOW.

? LATINAFest Cocktail Garden for refreshing spirits prepared by Ilegal Mezcal, Cerveza Xteca and wine by Riboli Family of San Antonio Winery.

? Goya Club Pop-up Workshop – Goya Foods presents a cooking demo by a celebrity Chef Cindy Rueda preparing easy summer recipes. Joining her will be actress/Goya Ambassador Shakira Barrera, who plays Yolanda (“Yo-Yo”) in Netflix’s GLOW. Pull up a chair and watch, or join, as they create one of Goya’s delicious recipes right before your very eyes.

? AARP brings the Soccer “Field” to LA Plaza and the kids (and adults too) to try their luck and compete for prizes. Then for a slower pace, there’s Chair Yoga for all adults who want to “meditate out” and “work that body” at the same time.

? LA Times En Español/Hoy will host an Affirmation Tree where attendees will have an opportunity to declare their visions for success. They will also have an opportunity to record their goals for the upcoming year. Selected recordings will be part of the LATINAFest Podcast!

? East L.A. Artist/Entrepreneur Sand One famous for her paintings of sassy women with big eyes and lashes, will be doing a live interactive painting of her iconic “dolls” on the walls of a 15 foot U-haul.

? Book Readings – Promoting literacy at all ages LATINAFest has several authors in attendance. Authors of children’s books, self-help books, a physiological thrillers who will read from their books.

? Frida Fever- The fascination with Frida continues at this festival. Honoring one of the most prolific Latinas in history is Playwright/Actress Odalys Nanin, who will pay tribute to the iconic painter by channeling a scene from her hit published play, Frida: Stroke of Passion at the festival.

? Empowerment Fashion Parade closes off the day; women of all ages, shapes and forms will parade through the venue, up to the stage, modeling clothing, jewelry, hats and accessories from LATINAFest vendors.

LATINAFest MC’s:
Former host of Univision’s Lanzate turned entrepreneur, Fernanda Kelly, now owner of Shop her Closet KM will return as a LATINAFest MC along with Donaji, Univision Radio DJ on KLVE 107.5 FM.

Other Activities: Zen Zone, Wellness demos, Make-up demos, Kid’s Corner, Cooking demos, Food tasting and so much more.

LATINAFest’s Sponsors:
Goya, AARP, LA Times En Español/HOY, CBS, Thrivent Financial, Los Angeles County Board Supervisor Hilda L. Solis, Martin EZ Stick Labels, Inland Body & Paint Center, Vallarta, Mineragua and Riboli Family of San Antonio Winery.

Partners: Balloons & Blooms, Pretty Lil Things, Sherwood Florist, JT Printing. Media Sponsors: Latin Heat Entertainment, Latin Alt 88.5/HD3 and L.A. Taco.

See the 2018 LATINAFest Recap Video: CLICK HERE (https://youtu.be/v0ELb1ZHZco)

What: 2019 LATINAFest: Mind, Body & Soul
When: Sunday, August 25, 2019
Where: LA Plaza de Cultura y Artes
501 North Main Street, Los Angeles, CA 90012
(Adjacent to Plaza Olvera a.k.a. Olvera Street)

For Tickets CLICK HERE
Kids under 12 are free
$10.00 General Admission

Follow LATINAFest on Social Media:
@LATINAFest @LAPlazaLA @TheTRENDTalkShow #LATINAfest2019
For more information about LATINAFest, please visit: www.latinafest.net

For Sponsorship opportunities, please inquire at latinafestevents@gmail.com or 323-205-6158

For volunteer opportunities, please E-mail: latinafestevents@gmail.com

For LATINAFest media inquiries, please contact:
Brenda Herrera
The Herrera Agency
brenda@TheHerreraAgency.com

For LA Plaza de Cultura y Artes media inquiries, please contact:
?Abelardo de la Peña Jr.
LA Plaza de Cultura y Artes
(323) 821-6898
adelapena@lapca.org

The Herrera Agency is a full-service, multi-cultural marketing agency specializing in arts and entertainment.

Copyright © 2016 THE HERRERA AGENCY, All rights reserved.

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